CORPORATE IDENTITY, BRANDING AND DESIGN

Each organization is unique and its identity shall reflect its own roots, its personality, its strengths. This means that the identity can not be merely a collection of unrelated phrases, logotypes or symbols; it shall be visible, tangible and understandable by everyone.

Each action carried out by the organization shall reaffirm its identity. Like the brand, products produced and sold by the company shall configure a coherent family that transmits the company’s values and standards. The organization facilities and how they are equipped with furniture and organized are manifestations of its identity.