Packages for VITTAMASSAS frozen pasta
The objective was to create a strong impact in the point of sale, through the sum of different products of the line, through the red color on the background, contrasting with the competitors? products. For the pasta without sauce, we let a window so that the consumer could see the product, check its quality and size. We also created packages for frozen sauce. After two months of the new packages launching, sales increased 30% to 100%.
