NUTRITIVA light frozen diet food
After creating the elements of the company´s branding, we designed a line of labels. We explored the concept of "appetite appeal" for those products addressed to the public willing to get thinner or to reduce the amount of salt and fat in their food. For being addressed to food diets, generally associated to the idea of privation and suffering, we wanted to emphasize the tasty side of products instead of the healthy one. Eight labels divided by the colors on the background, in the flavors of beef meat, chicken and fish, were created.
