MINERAL WATER SANTA CATARINA bottles and labels
The project objectives were to increase the visibility and legibility of the brand in the PoS, to refine the recently launched labels and to create differentiations by means of new PET bottles. The briefing also stressed the importance of highlighting the product advantages and differentials, considering that, apart from being the oldest and most traditional mineral water company of Santa Catarina, the mineral water characteristics place it among the best in the world for having a pH 7 (neutral) and a mix of highly healthy minerals.
The line of products ranges from the 150ml cup to 20-liter large bottles, which labels were subtly changed to stand out in the point of sale. We reduced the bands of waves at the background, redefined the brand elements configuration, and standardized compositions and typographies.
For the bottles, we created an organic shape, ergonomically easy to hold, with high relief details above the label, representing the spring location, at Serra do Tabuleiro. At the bottom part, the low relief leaves create reflexes of light when the container is full, increasing the water perception and transmitting feelings of freshness and nature.
