Package for MAC TOST Cereal and Fruit Flakes

Before starting the designing work itself, our team carried out an analysis of the positioning of this kind of product in the point of sale. 

With the new graphic style our suggestion was to change the package material from PP structure to metallized BOPP, thus allowing a bigger protection and better conservation of the product, keeping its quality for more time, apart from sophisticating the design.

After changing the package, sales increased 100% in the first month, allowing the opening of new markets.

2005 Design Catarina Award.