MAC TOST Potato Sticks
The leading product of the company had an old-fashioned look and did not transmit the correct idea to the target public. It had the illustration of a character, a boy cook, reducing the product credibility. Since this is a product used in the preparation of dishes, we replaced the character by a photo of an actual cook, creating the image of a professional product. The new batch of those packages sold out in two months.
